HOW TO CHANGE THE WORLD WITH FASHION

FASHION CARES by PREMIUM Exhibitions und betterplace.org is a new umbrella brand that supports selected children’s projects.

The most successful businesses are not just those continually coming up with new ideas, but those that are prepared to share their success. By using their good name, for example, to make the world a bit more beautiful. For many years now, Anita Tillmann and Norbert Tillmann have been actively involved with charities and supporting various projects with donations. Now they’ve put together a project of their own, and, in cooperation with the non-profit internet platform betterplace.org, inaugurated the project FASHION CARES.

The aim of the project is to collect money for charitable purposes through the sale of donated designer collections from overproduction, surplus stock and sample sets, and to do so over the long term and on a large scale. Anyone can take part - whether a company, retail store, distributor, or agency.

FASHION CARES PROJECT # 1

Donated items in the form of designer collections are collected and delivered to the sales partner of betterplace.org, Limal, which auctions off the collections on an Ebay page specially set-up for this purpose. 100 percent of the proceeds then goes to Straßenkinder e.V. which will use the money to invest in the purchase of a mini-bus for their mobile street work.
Detailed information on the project may be found at betterplace.org/minibus-bolle.

With this innovative project, FASHION CARES brings the interests of countless fashion companies together to achieve more in concert. “With this project, we involve our business partners and pool the desires of individual companies to ‘do something good’ ”, as Anita Tillmann and Norbert Tillmann described their idea in conversation with Till Behnke of betterplace.org.

The mini-bus “Bolle” regularly visits street children at central locations in Berlin to provide them with warm meals, drinks and blankets. But also to address their worries, listen to them, give them some attention and thus enable a faster re-integration.

But that’s not all...

For those who would like to become further involved, the project FASHION CARES offers the possibility of becoming part of the brand new FASHION CARES Collection with your own creation, produced in collaboration with the PREMIUM in limited quantity and sold at the PREMIUM.

The first item of the FASHION CARES Collection has been created in collaboration with the jewelry designer Gabriele Frantzen who designed the FASHION CARES ballerina necklace exclusively for this project. The necklace will initially be sold at the FASHION CARES Stand at the PREMIUM for 44 Euros plus tax. Afterward, the ballerina necklace by Gabriele Frantzen will also be available in selected stores, including the F95 Fashion Store in Berlin and Apropos in Düsseldorf. Proceeds from the sales likewise go to Straßenkinder e.V. in Berlin for the purchase of the Minibus ‘Bolle’.

For the next step, a cooperation with the nationwide retail industry is being planned to obtain a wider reach with FASHION CARES and also involve the end-consumer in the project. With the revenues from individual sales, regional charity projects will then be supported.

Further information on the project 'Bolle’ and the Ballerina Necklace may be found at the FASHION CARES Stand from January 19-21, 2011 located right near the entrance.

www.fashioncares.de  www.betterplace.org